The month of business tourism continues! Did you know that the list of main events includes study tours?

Business tourism is key to the development of cities and countries, attracting representatives of various industries, creating new opportunities for business and networking. It is not without reason that at the International Exhibition and Fair of Tourist Services “HOLIDAY-2024”, there was a separate section on business tourism with the participation of representatives of the tourism sector of Belarus and Russia.

The importance and role of business tourism in the Republic of Belarus are presented within the framework of the online workshop “MICE management for finding a business partner in the CIS”, the St. Petersburg business tourism forum “Northern Palmyra”, the Belarusian-Uzbek women’s business forum, the Forum of tourist territories in Sochi.

However, the benefits of arranging international business meetings, conferences and workshops are obvious:
  • Economic benefits: business event participants spend money on accommodation, food, transportation and entertainment;
  • Promotion of local business: opportunities and development prospects for local companies and organizations are expanding;
  • Networking opportunities and business connections: business events bring together representatives from various industries and experts from around the world.

In 2023, more than 10 study tours were held in Belarus for representatives of:

  • Russian Union of Tourism Industry;
  • Republic of Bashkortostan;
  • Republic of Karelia;
  • Khanty-Mansiysk Autonomous Okrug-Ugra;
  • Russian television company “Viva Vita Film”;
  • St. Petersburg and Leningrad, Kaluga, Nizhny Novgorod, Pskov, Vladimir, Sverdlovsk and Tyumen regions;
  • Republic of Kazakhstan.

The participants of the business trip were shown the hotel base of Minsk, SPA and resort institutions, as well as tourist attractions of the Republic of Belarus: 

  • castle complex “Mir”;
  • National Historical and Cultural Museum-Reserve “Nesvizh”;
  • historical and cultural complex “Stalin Line”. 

Bilateral meetings of tour operators were also held. Topic of discussion: joint projects to increase mutual tourist flow.